You may have heard that Microsoft suddenly dropped the cryptic Seinfeld commercials. The company line is that they had planned on changing the direction of the campaign all along, but considering the fact that there is at least one Seinfeld commercial that was filmed and hasn’t aired, it seems like this has more with critical reception rather than planning. I do think the new ads make more sense, emphasizing the diversity of PC users by showing sports stars, actors, scientists, and shark divers declaring their Windows preference by saying “I’m a PC.” However, Microsoft may have a credibility issue on their hands. One enterprising internet sleuth looked at the metadata of the images on the web and found that they were created using Adobe CS3 on a Mac. It seems like the first step in getting people to accept that your software is just as creative and capable as the competitor would be to actually use it to create the ad. I guess even Microsoft knows that Macs are better at photo editing.